6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over… Read More »6 Strategies for Medicare AEP Marketing Success
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Solving the Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next… Read More »Solving the Puzzle of a Medicare Age-in Strategy
Are Your Data Decisions Sending the Right Message
How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known… Read More »Are Your Data Decisions Sending the Right Message
Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising… Read More »Great (Ad) Expectations
The Value of Independence
By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our… Read More »The Value of Independence
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Right Under Our Noses: The Boomer Economy
Boomers today: redefining aging in the US.
The Value of the Production Team
This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween… Read More »The Value of the Production Team