This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween for the first time, I couldn’t get past the fact that it was supposed to take place in Illinois, but all the cars had California license plates.
Through the years, I never went so far as to carry a red pen and fix mistakes… but I really wanted to. [Fast forward to the present…]
I get it. Things move fast and deadlines get moved up. But failing to submit projects to proofreading or the production department may end in a disaster—one that will live forever on the Internet—and blogs that call out such things. I can’t stress enough the value that production artists and proofreaders provide.
In this segment, I’ll take you through what I like to call Errors in the Wild: When Proofreaders and Production Artists Aren’t Utilized, Bad Things Happen. It’ll make you laugh and cringe… I hope.
Proofreading? Nah. It’s only for a PRESIDENTIAL candidate.
What happens when nobody thinks about the end use of an OOH media buy.
Sometimes you need to ask more questions.
Subway advertising that was seen by millions over the run duration.